Build Your Online Presence to Get More Business in the Door
- renisiddall
- Aug 21, 2024
- 2 min read
#food is an evergreen trending hashtag on social media, and If you want to sell anything nowadays, social media is the means of getting in front of almost every audience.
For the food and beverage service industry, enticing plates and perfectly poured glasses of finely crafted ingredients are the eye-catching appeal that drives consumption on social media platforms.
As the industry competes for customers in a crowded market of hungry business owners, social media marketing is the most effective (and affordable) means of getting more brand awareness and consideration for your food and beverage establishment.
The Brand Necessities
Your Online Brand
With visually appealing content and a strong and consistent brand voice across all social media platforms, businesses in the food and beverage service industry can develop awareness and drive engagement with their brand.
Attract New Customers
Utilizing influencer following through giveaways and special promotions with the addition of relevant hashtags, the food and beverage service industry can attract a new audience while driving on-site foot traffic.
Build Customer Relations
The service industry thrives on quality goods and customer relations. Customers will become loyal when they feel seen and heard. Maintaining strong and consistent engagement in the comments, DM, and review sections of your social media brand pages will boost your overall brand reputation.
The Perfect Platforms
Known for its foodie following, Instagram allows businesses in the food industry to showcase their products while making a connection with potential customers who are interested in food and dining. Foodstaggramming is a thing! Thirty-eight percent of Instagram’s users look at food for content, ideas, and entertainment, while 27% of its users share food content regularly, with short-form video becoming the optimal method.
YouTube
Using long-form content, YouTube can help strengthen brand image through engaging storytelling and educational content. As a search tool for many users, the platform works well to showcase in-depth business stories that develop consumer connections and highlight your brand personality.
TikTok
Using short-form video content to generate local exposure, increase viewer engagement, and connect with micro-influencers, TikTok is the perfect platform to promote and establish an online brand while boosting customer interactions online and offline. More than 80% of people trust online reviews as much as personal recommendations.
Nearly 75% of restaurant patrons say they use Facebook to choose a restaurant or menu item based on comments, shares or reviews from other consumers. Positive reviews are more likely to be given on Facebook than any other review website. This peer-to-peer trust generates more leads and creates brand attraction.
X (Twitter)
The food and beverage service industry has the highest engagement from users on X, with 32% of all tweets mentioning food and beverage companies, and more than half of the consumers who visit a restaurant say it’s due to promotional deals or discounts seen on Twitter.
By using the right tactics to engage potential patrons through social media marketing in the food and beverage service industry, establishments can drive awareness, develop a loyal following and support customer service. Leveraging social media as a marketing tool in the digital landscape is cost-effective and a must for business growth.
Comments