Professional Experience
Marketing & Communications Director
Club volunteer for more than
5 years dedicated to the advancement of football in the province.
Using high-quality video and stills, and on-brand posts, stories and REELS to boost engagement for the club and overall uptake of the sport in Ontario.
With consistent and authentic personalized community management, the Jr. Warriors' Main Instagram page has gained more than 1,200 followers in 6 months.
Boasting a 127.9% increase in engagement in the last 90 days.
Social Media Manager
Highest following
and engagement
rates in the OVA
Promotion of Ontario Volleyball Association provincial court action in the Waterloo Region.
This is the third full season in which I've dedicated efforts and time to the Kitchener-Waterloo Predators Volleyball Club. Resulting in considerable awareness and engagement.
Digital
Marketing
Looking for community engagement from an audience who will listen? Targeting the right consumers in a lasting way will drive awareness, conversions and community loyalty.
Skilled at market evaluation, target audience development, on-brand creative content creation, collaborating with influencers and maintaining consistency of brand with a personalized approach to building a loyal community.
* school-based work
Grow Your Brand with Intention
A passionate strategic Marketing and Communications Director with a drive for building brands that resonate and results that matter. With a proven track record of growing digital audiences organically — including an 84.7% increase in Instagram views and consistent double-digit follower growth — I specialize in creating high-impact campaigns that drive engagement, build community, and convert interest into action.
Whether working with government ministries, youth sports organizations, or private sector brands, I bring a powerful blend of storytelling, data analysis, and creative direction to every project.
From content creation to campaign strategy, I help organizations find their voice, amplify their presence, and connect meaningfully with their targeted audiences.